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Graduate Profile
Graduates of the Master’s Degree in Tourism Marketing are professionals capable of planning the activities of the marketing department and managing the implementation of the marketing mix strategies (product, price, place, and promotion) established in the annual marketing plan, with special emphasis on the promotion of tourism products and services at the international and local levels, in accordance with the sustainability criteria and protocols established by the company.
They are also able to communicate research results in the field of innovation in their sector in a clear and unambiguous manner to a specialized professional audience, work team, clients, and other professionals.
Uses advanced information and communication technologies for their professional activity and in the field of innovation and research specific to their work environment.
Analyzes the tourism product, according to company or tourist destination protocols, in order to define marketing strategies.
Analyzes the market and demand for the company or tourist destination, according to the characteristics of the customers and the target market, in order to have up-to-date information for strategic marketing decisions.
Analyzes the competition of the company, destination, or tourism product according to its positioning in the target market in order to make strategic marketing decisions.
Create the Tourism Market Information System (SIM) according to the protocols of the company or tourist destination in order to maintain active market intelligence on an ongoing basis. Evaluate the market information provided by the SIM according to the objectives of the company or tourist destination for decision-making purposes.
Postgraduate
Today, one of the great challenges in education is harnessing the power of technology to create more inclusive, innovative, and effective learning experiences.
In an ever-changing business world, organizations need professionals capable of strategically managing human talent and leading transformation processes that drive innovation and productivity. A company's true competitive advantage lies in its people, and managing that human capital requires vision, analysis, and leadership.
They work as self-employed professionals with a high level of responsibility and supervise the work carried out by their employees, depending on the size and complexity of the structure in which they work. They may offer their services externally or be part of the staff of a public or private tourism organization in the area of marketing and commercialization of tourism products and services.
The Master in Information and Communication Technology Management provides academic, theoretical and practical knowledge for better managerial professional performance.
It is aimed at professionals who aspire to have a high level of specialization that allows them to improve their capabilities and performance in fulfilling their functions as part of the municipal government.
This master's degree seeks to strengthen and deepen the theoretical, methodological and technological knowledge that facilitates the gradual construction of knowledge in Early Childhood Education professionals.
The Master's Degree in Civil Procedural Law aims to provide the professional with the legal constitutional purposes of the administration of justice and the necessary tools.
This Master's Degree arises from the interest and need for technical and legal preparation of lawyers who litigate orally before the courts of Justice, since, in recent years, our procedural systems have become more and more complex.
To train social actors with a preparation that allows them to successfully practice in the professional field of political communication and digital marketing and who are able to analyze and understand ideas.
Our mission is to bring you closer to this prestigious master's degree and facilitate your admission process. Discover your path to academic excellence with us.
The Master's Degree in Cybersecurity focuses on the development of the knowledge and skills necessary for the professional performance of cybersecurity management.
Why study at Unicaribe?
- We promote a culture of research within the university community, improving the quality of education and the generation of new knowledge.
- We promote the right to quality education for all, under equal conditions.
- We systematically and continuously incorporate the improvement of teaching and learning processes.
- We influence the generation of initiatives and implementation of actions aimed at constant individual and collective development.
- We are committed to solving the problems and needs of the environment.
- We value human beings and are committed to standards and values that foster respect.