Graduate Profile

Identity and Image Management: Ability to build and protect an organization’s institutional identity, aligning internal culture with external perception.

Strategic Plan Design: Ability to create and implement comprehensive communication plans that respond to business objectives.

Reputational Crisis Management: Competence to design response protocols and manage critical situations that may affect the brand image in digital environments.

Use of Generative AI: Mastery of tools such as ChatGPT and Copilot for the automation and optimization of content, saving time in writing and creating materials.

Postgraduate

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