Graduate Profile
Graduates of the master’s degree in Political Communication and Digital Marketing effectively communicate government and political party policies, also applying the necessary and methodological capacity for research, critical analysis and construction of marketing plans in this area in the study and analysis of ideas and theories of communication, government and the communication relationship between government and citizenship.
It provides guidance in the areas of communication and the application of new digital marketing technologies and data analytics, from the political framework to the communication scenario, through the keys to all specialties of communication and marketing: advertising, communication plan design, crisis communication strategies, discourse construction and analysis of communicative acts, social networks, web analytics and positioning.
He has a critical and flexible attitude that allows him to recognize the need to constantly update his knowledge and work in multidisciplinary teams.