Graduate Profile

The graduate of this diploma will be able to:

Understand the fundamentals of digital marketing and its application in effective digital strategies.

Design and plan digital strategies, identifying opportunities in the market, audience and competition.

Create and manage valuable content to improve search engine optimization (SEO), SEM campaigns and website optimization.

Manage social media and email marketing strategies to interact with the audience, build communities and build customer loyalty.

Apply web analytics tools to measure results, optimize user experience and improve conversion on digital platforms.

Know and use the main KPIs and metrics to evaluate the performance of digital strategies.

Postgraduate

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